The Mobile World Congress (MWC), the world’s largest exhibition for the mobile communications industry, held annually at the Fira de Barcelona, Spain. It is considered the most important worldwide in its sector.
In the 2017 edition, Block was appointed as Build Up Technical Office, Barcelona, for the Momentum agency. The stand was named GSMA Innovation City and it was located at the central place of MWC Barcelona formed by the largest multinational telecom companies, AT&T, Vodafone, Korean Telecom, Jasper, Deustche Telecom, Sierra showed their advances in telephony where you can experience unlimited intelligent connectivity and the representatives of the largest telecom companies explain mobile developments and innovations applied to different areas of life.
Blok was in charge of all communications with the client from the beginning of the project, the preparation of technical plans, RFQs, dealing with suppliers, and the complete and comprehensive production of the stands that made up this space of more than 2,500m2.