The Mobile World Congress (MWC), the world’s largest exhibition for the mobile communications industry, held annually at the Fira de Barcelona, Spain. It is considered the most important worldwide in its sector.
In the 2015 edition, Blok was appointed as Technical Office of Build Up, Barcelona, for GPJohnson client. The stand was called GSMA Connected City, which was located at a central place at MWC Barcelona, where you could experience unlimited smart connectivity and the representatives of large telecom multinational companies explained mobile developments and innovations applied to different areas of life.
Blok was in charge of all communications with the client from the beginning of the project, preparation of technical plans, RFQs, dealing with suppliers, complete production of the stands that made up this space of more than 2,500m2. It is important to highlight the application of scenery in most of the elements built in this stand of stands.
We collaborated with Jon Blud´s team, one of the most important film and advertising set designers in Spain.